Axon Comunicacion International Corp. recently received the SABRE Awards Americas 2014, in the category “Campaña para América Latina (Campaign for Latin America)”. This distinction is one of the international awards more important of marketing and public relation on a global level.
The award is given by The Holmes Group, one of the media groups specializing in marketing, communication and PR most important in the world.
The multi-Latina consultant Axon Communicacion was the winner in the category “Campaign for Latin America” by the results obtained after the implementation of the Macondo project, project undertaken by BSA | The Software Alliance aimed at promoting a culture of legality Latin America and the awareness of software piracy.
“The project is a successful example of good strategy and actions that allowed to thoroughly address the problem of piracy in Latin America and generate real major public awareness about the technology sector in the region,” noted Rodger Correa, Director of Marketing for Latin America, of BSA | The Software Alliance.
Carlos Trelles, Director for Latin America of Axon responsible for Corporate Communications and Intellectual Property practices, see this recognition as a major step for the company statement how one of the leaders in the region: “The award is a recognition hard work and planning of the regional team. Also evidence our growth internationally and test the differential model plus our Integrated Marketing Communications at the regional level. ”
Since its beginning, Axon Comunicacion International Corp. has undertaken several projects in the technology and intellectual property sector worldwide for clients such as: BSA | The Software Alliance, Microsoft, GeneXus, 100% Legal, among others.
It is also noteworthy that the consultant received in 2012 the Eikon Award for Regional Social Marketing with BSA | The Software Alliance by similar initiatives on prevention and awareness of software piracy in the region. In addition to being recognized as the best communications agency of BSA in three occasions.