Commscope | Axon I Marketing y Comunicación

Perception Audit

The activation of a communications and marketing plan needs investigation. A thorough understanding of the perception of the main influencers of a company within a market segment.

The North American multinational telecommunications Commscope Inc. was supported by Axon Comunicacion International Corp. in implementing an audit of perception applied to key opinion leaders, sales channels and media related to the telecommunications segment. Thus, the company was able to recognize areas of opportunity and to highlight different elements in the development of your marketing plan and communications.