Positioning in Latin markets | Axon I Marketing y Comunicación

Entry to the Mexican Market

According to projections of the firm and marketer, it is estimated that by 2017 e-commerce in the region will capitalize on about US$ 75 billion. The landscape of E-Commerce in Latin America is growing steadily and shows promise for online payment platform PayU Latam, owned by Naspers Group.

During the first five months of relationship with associations and opinion leaders, press office and editorial content generation, the firm has earned nearly 250 articles with positive mentions about their presence in the market of electronic commerce.

 

In addition, PayU Latam registered a growth of 250% at the end of 2013, processing more than 540,000 transactions in its first year of operations in Mexico. The project represented the firm to a return on investment of 10:1 and Mexican media coverage in relation to e-commerce increased by 30%.